Partner
Poms in Perth
A community of UK families moving to Western Australia, with real trust and no way to earn from it. The work turns an audience living on someone else's platform into a business that owns its own list.
- Client
- Poms in Perth
- Stack
- Next.js, Supabase, Vercel
- Timeline
- Live since September 2026, still in active build
Emigration has a narrow window in which help is worth paying for: the planning months before the move, and roughly the first two years after it. Inside that window people need a bank, a school, a mortgage, a removals firm and a dozen other things, and they ask the community rather than a search engine. A community sitting on rented land captures none of that, and loses the lot the day the platform changes its mind. The build gives the business its own list, a way to capture people at the moment they ask, and routing to partners who have been checked first.
What Was Delivered
The four areas this practice works in, and what this engagement covered in each. Four of the four were in scope here, and the rest are listed so the shape of the job is visible rather than implied.
- Offer and pricing
- A founding partner offer: what a partner pays to reach the community and what they get for it, shaped so that what is sold is access rather than the community's endorsement.
- Systems and software
- The site, a partner directory, a discount book and a CRM holding the pipeline, replacing an audience that lived entirely on somebody else's platform.
- Customers and demand
- Capture at the moment somebody asks the question rather than weeks later, a list the business owns outright, and routing to partners who have been checked first.
- Structure and compliance
- Research into what Australian consumer and electronic marketing rules require of a community business that earns from recommending partners, and what the host platform's own rules permit, written down before anything was built on top of it.