Growth
A$2,000 a month, three months minimum. The commercial work that decides whether any of the rest of it earns its cost.
Building the thing is the easy part now. Deciding what it is for, who should be arriving on it, what they are offered when they do, and what happens in the hour after an enquiry is the part that is still hard, and it is the part twenty-five years of operating and investing is actually for.
What It Covers
The Job, Named
One conversation that settles the single thing the site has to do. Most builds fail there rather than in the code, and most sites that underperform were never given a job in the first place.
The Customer, Profiled
Who is worth having, what they already believe, and what would move them. Targeting follows from that rather than from a guess about demographics.
The Offer and the Price
Usually where the money is. A better offer against the same traffic outperforms a better layout, and pricing is the fastest lever most businesses never touch.
What Happens Next
Routing, follow-up, and the systems that stop an enquiry going cold while you are with a customer. An enquiry nobody answers within a day is a lead you paid for and lost.
The Integrations
The booking system, the payments, the mail and the lists already in use, connected so they feed each other rather than sitting in separate places.
The Traffic, and What It Is Worth
What to spend, where to spend it, and how to tell inside a fortnight whether it worked. Spend decisions made against numbers rather than against a feeling.
What the Fee Does Not Include
Third-party spend. Advertising budget, and the model and interface costs of any automation that runs, are paid at cost in your own accounts, in the same way hosting and mail already are. That keeps the bill for the work separate from the bill for the spend, so you can see which of them is producing, and it means nothing is marked up on the way through.
Content and social posting. Growth settles what should be said, who it is for, and where it is worth saying. Writing the posts and putting them out week after week is a different job with a different shape, and it is quoted separately. Folded into a fixed monthly fee it would have to be either capped so low it is not worth having or left open enough to swallow the retainer, and neither of those is worth pretending about.
Where This Sits
A Build gets the thing made and handed over. Growth is what happens next, and it can start on something already built, whether or not it was built here. Where the product already works and the only thing missing is distribution, the Partner arrangement does the same work for a share of revenue instead of a fee.
Start
One paragraph is enough. What the business does, what it sells, and how people find it today. The last question matters most, and an honest answer to it counts for more than a tidy one.