Growth
A$2,000 a month, three month minimum. The operating and commercial work, done every month, that decides whether the business earns what it should.
Growth is a senior operator in the business for a set fee, not a marketing retainer. It draws on whichever disciplines the month needs: the offer and the price, the numbers behind them, the agreements and records, funding and grants, sales and marketing, and the systems that join them up. Twenty-five years of operating and investing is what it is for.
What It Covers
The Job, Named
One conversation that settles the single thing the site has to do. Most builds fail there rather than in the code, and most sites that underperform were never given a job in the first place.
The Customer, Profiled
Who is worth having, what they already believe, and what would move them. Targeting follows from that rather than from a guess about demographics.
The Offer and the Price
Usually where the money is. A better offer against the same traffic outperforms a better layout, and pricing is the fastest lever most businesses never touch.
The Numbers
Unit economics, margins and cash, kept as a model the owner can read rather than a spreadsheet only its author understands. Prices and spend get decided against it.
The Paperwork
Terms of business, supplier and partner agreements, what the business may and may not claim, and the company records and filings, kept current as part of the month rather than discovered at year end.
Funding and Grants
Grants, the R&D Tax Incentive and other non-dilutive funding mapped against what the business is actually doing, with the evidence and the deadlines kept in order.
What Happens Next
Routing, follow-up, and the systems that stop an enquiry going cold while you are with a customer. An enquiry nobody answers within a day is a lead you paid for and lost.
The Integrations
The booking system, the payments, the mail and the lists already in use, connected so they feed each other rather than sitting in separate places.
The Content, Made and Posted
Posts written, made and published every week, from the business's own material and on the days its own insights favour. We make it with our own AI tools, so it costs the owner a yes or no on each script rather than their week, and it is part of the fee rather than an extra. Anything AI made is labelled wherever the platforms require it.
The Traffic, and What It Is Worth
What to spend, where to spend it, and how to tell inside a fortnight whether it worked. Spend decisions made against numbers rather than against a feeling.
What the Fee Does Not Include
Third-party spend. Advertising budget, and the model and interface costs of any automation that runs, are paid at cost in your own accounts, in the same way hosting and mail already are. That keeps the bill for the work separate from the bill for the spend, so you can see which of them is producing, and it means nothing is marked up on the way through.
Operator, for Larger Systems
Where a company runs a Systems build, the monthly work is larger than Growth: the agents and automation run, measured against what they were built to do, and improved every month, alongside the same commercial work and content set out above. A$8,000 to A$15,000 a month, set by the size of the system, three month minimum, then month to month on thirty days' notice. Third-party spend is paid at cost in your own accounts, as it is for Growth.
Where This Sits
A Build gets a defined piece of work made and handed over. Growth is what happens next, and it can start on something already built, whether or not it was built here. Where the product already works and the only thing missing is distribution, the Partner arrangement does the same work for a share of revenue instead of a fee.
Start
One paragraph is enough. What the business does, what it sells, and how people find it today. The last question matters most, and an honest answer to it counts for more than a tidy one.